What is the Toyota Signature Initiative?

The Signature Initiative is a process improvement initiative in which participation is voluntary for the Dealerships in the Gulf States Region. The program is voluntary because the program takes a long term strategic commitment by Dealership Management and Associates alike. Fourteen impact areas have been identified throughout the dealership that significantly impacts the customer experience in the Sales, Service, and Parts Departments. The dealership associates take a deep dive into these specific processes to verify the process outcomes match and exceed the customer’s expectation.  Simply stated, Toyota Signature is a systematic way to:

• Improve dealership operational effectiveness and efficiency
• Give customers more positive sales and service experiences
• Increase customer loyalty

Once a dealership has reviewed, designed, implemented, and measured each of the 14 Customer Impact Area processes they achieve the status of Certified Signature Toyota Dealership. What Certification means is that the Dealership associates have put a Kaizen (Continuous Improvement) plan in place to review Dealership processes that impacts the customers experience the most. The outcome of this is to consistently develop process that will have three key principles, or what Signature calls its Guiding Principles:

• No Defects
• Timeliness
• Caring